WTM and Traverse Presents – Diversify or Die

Gone are the days when posting a picture to Instagram was enough to justify working with a top brand, bloggers can no longer just post a review and YouTubers need to back up video with strong social media and live coverage. This session will look at the importance of a diverse influencer outreach strategy and how to get the most out of the specialist bloggers, Instagrammers and YouTubers that you may be looking to work with.

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