What Gen Z Wants From Your Business in 2023 According to Instagram

Curious about what trends Gen Z wants from your business in 2023 (according to Instagram)? In this live stream, I review the new Instagram Trend Report for Gen Z in 2023. We’ll review what Gen Z is looking for in Fashion, Finance, Food, and Cultural Experiences – the results might surprise you.

You can find the full Gen Z Trends Report from Instagram here: https://about.instagram.com/blog/announcements/instagram-trends-2023

Instagram surveyed 1200 users from ages 16-24 for these answers.

What I found most interesting about this Instagram trends report for Gen Z in 2023 are the two words survey respondents gave when asked to sum up what they wanted from 2023; Energy and Healing. Gen Z is looking to feel more in 2023, they’re tired of being stuck at home, and businesses need to act accordingly. Gen Z plans to support businesses that support social causes and vote with their wallets.

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