TikTok Ban, Meta Fine, AI Election Content, Catalytic Marketing, Twitter CEO – Marketing News 031
It’s that Wednesday in the month when the wonderful Melanie Farmer comes through and we look at the marketing news and speculate wildly about what it might mean for you in your business.
This week it all gets a bit political so if you enjoy a little bit of contention you are going to dig this one 🙂
Martin Henley : [00:00:00] Anyway, we’re not here to talk about plants. We’re not here to talk about Google AdWords. We’re here to talk about the marketing news. So what? Melanie Farmer has caught your attention in the last couple of weeks since we last did this?
Melanie Farmer: [00:00:11] Yeah. Look I, I’ve a few things. One is Montana in the US being the first state to ban TikTok. So the German implications of that, what that actually means. The second story that kind of got my attention was how I’m surprised it hasn’t happened sooner, but the run up to the presidential election is starting to bring in and use artificial intelligence to depict dystopian futures of your of the opposition and the effect of that. And then the third is more of an advertising angle. Just an interesting another use of AI in in terms of grabbing attention. And it’s a very local Australian story about climate and and so forth. So they’re the three that I’m kind of interested in right now.
Martin Henley : [00:01:09] Okay. And you’ve come with several links, haven’t you? I’m going to get rid of that one. We don’t need it. Okay, Okay, good. So I’ve ordered them in terms of priority. In terms of your priority, what’s got my attention is Meta has been hit with a record 1.3 billion fine. Um, and their reaction to that for taking data to the United States. And then also Meta is building a competitor to Twitter. So I thought that was interesting. And Gartner have their annual symposium which is happening and they are talking about catalytic marketing, which is interesting. I’ve never heard of catalytic catalytic marketing before, so maybe this is a new form of marketing and, and the danger of going to for Twitter has a new CEO, which I think might be interesting. I think that might impact the world. Um, so let’s get rid of meta building a new Twitter. Now let’s not, let’s just keep them there and see how we go. Let’s start with your number one priority, which is does seem to be interesting, which is America’s first statewide TikTok ban in Montana will work. How will it work? What’s going on here?
Melanie Farmer: [00:02:32] Melanie Palmer They’re going to be charging, um, platforms like Apple and Google $10,000 per day for allowing users to download the TikTok app. And so that is the bottom line as to what how it’s going to work. But not users that are currently on TikTok, just the continued download of anything, TikTok in Montana going forwards. So I think what is interesting about this for me is the lack of dialogue and the fact that ironically, Facebook has been getting banned about privacy and data and in the same breath, tiktok’s getting banned. And, you know, this this this thing about data and privacy and because that’s the concern is that sensitive data is. Is traveling across to China. There’s an assumption that China is hostile and is going to misuse this data and that this sensitive data, I suppose, is the thing. What’s interesting as well is that the governor of Louisiana has also cited several other platforms that that that he is encouraging the secretary to consider banning, I suppose, which is Capco, Lemonade, Telegram, messenger, Temu and WeChat. Um, and so their parent companies, Tencent, for example, based in Shenzhen, China. So he’s cited all of these others. But this particular bill in Montana is just dealing with TikTok. So because it’s the first state to do this, it is quite interesting how what that means. It’s a big you know, it’s not a dialogue. This is a decision. The end of discussion. Yeah. Um, so, yeah.
Martin Henley : [00:04:39] Interesting. So the question I have is, are Apple and Google? Well, firstly, are they the arbiters of morality in all of this? Like, are they any more moral than Tik Tok? Like you say, there’s an assumption that Tik Tok isn’t moral or isn’t or is a threat to the citizens of the United States.
source