SCR CONNECTions – POP THE QUESTION (June 10, 2020)

Evaluation Link: https://nnlm.gov/SCR0620
MLA CE Expires: November 10, 2020

“POP THE QUESTION” presented by Porcha Johnson, CEO and founder of Black Girl Health

Description: According to CDC, HIV testing has been steadily rising; this supports the promising idea that we are making progress toward the U.S. Department of Health and Human Services goal of reducing new HIV infections by 90% by the year 2030. An important factor in sustaining this trend is raising awareness of the disease and disseminating factual, relatable information to affected people and communities. POP THE QUESTION, an initiative of Black Girl Health, aims to do just that.

POP THE QUESTION has leveraged the power of community, technology, and social media to facilitate its mission to raise awareness of HIV/AIDS among minority women. The campaign aims to help women learn to “pop the question”, or talk to their partners about HIV/AIDS, and educate them about how to include PrEP and PEP into their regular self-care routines. It includes three phases of digital outreach geared toward African American women, including prevention and treatment using National Library of Medicine resources.

The Network of the National Library of Medicine is funded by the National Library of Medicine, National Institutes of Health, Department of Health and Human Services. Learn more at https://nnlm.gov

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