Real Talk W/ Jim Keaty #013 | Ben Berthelot, A Driving Force for Economic Growth in Lafayette
Tourism is a vital economic driver for any city, and Lafayette, Louisiana, is no exception. In this blog, we will delve into the great work that is being done behind the scenes by the Lafayette Convention and Visitor Commission to promote the city’s community and culture.
Ben Berthelot, the president and CEO of the Lafayette Convention and Visitor Commission, joins us to discuss the significant impact of tourism on the city’s economy. Berthelot is a native of Lafayette, having studied public relations and coaching basketball at Fowler High School. He worked in PR, sponsorships, and donations for four years before transitioning into the political arena, where he served as campaign manager for City-Parish President George Worrell.
Berthelot’s leadership has brought a fresh perspective to the Lafayette tourism industry. Under his guidance, the city has seen significant growth in the number of visitors and the amount of revenue generated by tourism-related businesses. With his vast knowledge of the city and its attractions, Berthelot has been able to develop effective marketing strategies that have attracted tourists from all over the world.
In Lafayette, tourism is more than just a business; it is a way of life. The city’s unique blend of Cajun and Creole cultures, world-famous cuisine, and vibrant music scene make it a must-visit destination for anyone seeking an authentic Louisiana experience. The Lafayette Convention and Visitor Commission works tirelessly to promote these cultural gems to visitors, ensuring that they leave with a deep appreciation of the city’s rich heritage.
The impact of tourism on Lafayette’s economy cannot be overstated. The revenue generated by tourists provides jobs and supports small businesses, helping to fuel the city’s growth and development. From hotels and restaurants to music venues and art galleries, the tourism industry is woven into the fabric of Lafayette’s economy.
To learn more about what is going on in Lafayette, LA visit: www.lafayettetravel.com
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