Pay to play: Using social media ads to reach goals | Kate Stroh | #SoMeT14US Nashville, USA
Pay to play: Using social media ads to reach goals. In today’s world, a good social media strategy has to include an ad budget. Luckily, a little bit can go a long way to make your media spend work harder and help to amplify overall marketing initiatives. This presentation will provide an overview of Facebook, Twitter, and Pinterest advertising options by showcasing real-life examples from the New Orleans Tourism accounts with goals, metrics, and case studies to support the results.
Kate Stroh is the Empowerment and Web Projects Manager for FSC Interactive – an award-winning digital agency that specializes in hospitality and tourism in New Orleans. Kate’s area of focus is on empowering small businesses to manage their social media activity and develop best practices for ongoing SEO maintenance. Her past endeavors include working with the well-known franchise, Toby Keith’s I Love This Bar & Grill, and in e-commerce web development. She has a wide variety of experience in the online world and finds it exciting to work in a fast-paced, ever-changing environment.
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The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.
SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.
Learn more about SoMeT’s global conferences: http://www.sometourism.com/
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