P2. Rise of virtual influencers as a new marketing channel :

The 3rd GCCRC International Conference
“New Media Technologies and Social Impact: Digital Civility and Online Communication”

Moderator:
Tae Hyun Baek, Professor, Sungkyunkwan University, South Korea

Presenter:
Minseong Kim, Professor, Louisiana State University Shreveport, USA

Title:
Rise of virtual influencers as a new marketing channel : Focusing on the roles of creepiness and perceived authenticity among social media users

March 22nd (Wed), 2023
Global Convergence Content Research Center, Sungkyunkwan University, South Korea.
Department of Media and Communication, Sungkyunkwan University, South Korea.
SKKU Convergence Institute for Culture, Arts, and Media, Sungkyunkwan University, South Korea.

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