Influencer Marketing | C3 2015 | Tiki Barber

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Tiki Barber isn’t just a football star and TV analyst – he’s also a marketing leader and founder of influencer marketing start up, Thuzio. In this fireside chat with Tina Wung, the Director of Digital Strategy at Anheuser-Busch, Tiki Barber talks about how Thuzio came into existence, what he’s learned about influencer marketing, and insight into how he makes decisions as one of America’s rising tech entrepreneurs.

Dive into Tiki Barber and Tina Wung’s take on influencer marketing and what it takes to be a marketing leader with the topics and time stamps below:

• On tapping into the power of social media for influencer marketing ( 10:50 )
• How a small business can leverage the power of influencer marketing ( 15:30 )
• Learning to add influencer marketing into the mix at a larger, enterprise company ( 18:00 )
• Info from Thuzio’s platform about influencers like Taylor Swift, George Clooney, and Vanilla Ice ( 23:00 )
• Tiki Barber’s time management strategy, and how he’s been able to balance multiple, diverse careers ( 26:40 )
• How brands can turn influencers into marketing leaders ( 29:10 )
• How brands can avoid having bad reputations damage their marketing campaigns ( 31:30 )
• How influencer marketing can contribute to a business’s bottom line ( 43:00 )

C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3

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