Here’s How TikTok Pays Its Influencers

On May 29, 2023

If you believe there’s no such thing as bad publicity, TikTok is having its moment now, whether from viral videos or news that states like Montana are banning, or want to ban, TikTok. Even the United States government wants to ban TikTok. But the site keeps growing, as does the number of influencers on the platform. So how does TikTok pay its influencers? It’s not as straightforward as you would think.

How Does TikTok Pay Its Influencers?

Influencers receive pay from TikTok by transferring the money to their PayPal accounts. However, there are many different ways to earn money.

First, TikTok pays its influencers a small amount. To receive that payment, you must join the TikTok Creator Fund.

However, payment is not guaranteed. First, you will need to meet some basic requirements:

Be 18 or older
Reside in Italy, the United States, the UK, France, Germany or Spain
Have a minimum of 10,000 followers
In the past 30 days, have at least 100,000 video views, and
Have an account that fits with TikTok’s Community Guidelines and terms of service

Keep in mind TikTok only pays two to four cents per 1,000 authentic views, so you have to use other strategies to make more money on the platform

Additional Strategies to Earn Money on TikTok

Besides earning money directly from TikTok through the TikTok Creator Fund, you can try many other ways to earn cash:

Affiliate Marketing

Influencers can make money by mentioning a product and including an affiliate link. Savvy influencers may show how they use the product; their usage and endorsement can send more viewers to the link, increasing their earnings. (Every time someone clicks on the link and makes a purchase, the influencer makes a small amount of money. If many people click, that small amount of money adds up quickly to a substantial amount.)

Working with Brands

Brands will often reach out to influencers with a large, loyal audience. The influencer will mention the product, and in return the brand will get business from the influencer’s viewers. The influencer can negotiate payment for this mention; the bigger the audience, the more money the influencer can request.

TikTok creators can find brands to work with, or brands may reach out to them. In addition, they can utilize TikTok’s Creator Marketplace to find companies to partner with.

Selling Merchandise

Influencers can create merchandise such as t-shirts, mugs, etc. When fans buy these items, the influencer earns money.

Video Gifts

Influencers can have live video chats with fans, and the fans can offer video gifts to the influencer. TikTok endorses this practice, but you have to meet several requirements to accept video gifts such as being over 18 and having more than 10,000 followers. (See TikTok’s guidelines for other conditions influencers must meet.)

Final Thoughts

How does TikTok pay? In practical terms, TikTok pays via PayPal. However, to earn money, TikTok itself is only a tiny part of the equation. To make significant money, you must utilize several strategies, including affiliate marketing, working with brands, and selling merchandise.

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