Gen-Z and Fashion in the Age of Realism | #BoFLIVE

Gen-Z is coming into its own and the fashion industry is taking note. This generation — aged between 12 and 25 and accounting for approximately 25 percent of the world’s population — is now entering the workforce, setting new styles and shifting buying behaviours far differently than previous generations, as a new report from the BoF Insights team shows.

Please join us for our next #BoFLIVE as BoF’s Benjamin Schneider and Diana Lee, along with Anurag Banerjee, chief executive of Quilt.AI; Craig Brommers, chief marketing officer of American Eagle; and Shaina Zafar, co-founder and chief marketing officer of Juv Consulting, discuss the challenges and opportunities that face the fashion brands and retailers courting Gen-Z.
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Anurag Banerjee, Chief Executive, Quilt.AI
Craig Brommers, Chief Marketing Officer, American Eagle
Shaina Zafar, Co-Founder and Chief Marketing Officer, JUV Consulting
in conversation with Benjamin Schneider & Diana Lee

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