Engaging Gen Z Webinar – February 28, 2023

How do those in food and agriculture engage this influential generation?

Gen Z is poised to change the face of food, according to new research from The Center for Food Integrity. Born between the mid-to-late 1990s and the early 2010s, this unique segment comes with a distinct set of values, behaviors, attitudes and growing purchasing power.

In this webinar, CFI’s Roxi Beck:
• Highlights the research and the impact of immersive on-farm influencer experiences for a 360-degree look at the Gen Z consumer, farmer/rancher and workforce.
• Details engagement strategies agriculture organizations can use to attract and retain young members and future leaders.
• Shows how food companies, restaurants, retailers, agribusinesses, and others involved in the business of food, can attract and integrate this up-and-coming generation into today’s multi-generational workforce.

The findings and research-based approaches are part of a new communications guide, “Engaging Gen Z: The Consumer, The Farmer/Rancher, The Workforce.” .

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