Dish Wireless president Swieringa discusses the firm’s shiny new 5G service
About a week and a half ago, Dish Wireless met the FCC’s requirement that Dish cover 20% of the U.S. wireless market with its new 5G service. On June 14th, Dish flipped the switch turning on its 5G network delivering faster data speeds in over 120 U.S. markets. The FCC gave Dish this task when it agreed that the satellite television content provider could take on the challenge of becoming the nation’s “fourth nationwide facilities-based network competitor” replacing Sprint which was being purchased by T-Mobile.
Dish Wireless meets the FCC’s demand to cover 20% of the country with its 5G signals by June
The first phone on the Dish Wireless 5G network was the Motorola Edge+
Sure, that is a good way to focus on getting things done without stressing out on the actual things that must be achieved to reach the finish line. Swieringa adds “The thing I’m most focused on is working to deploy the network in a way that we can quickly move into monetizing our investments. This is the year we start to unleash that value. We’re moving from being an MVNO and a large technology project to a fully-integrated business.”
Swieringa was a little coy when asked about Dish Wireless’ exact plans to get the word out about its 5G service. “I’d prefer not to telegraph our strategy,” he said. And in a very competitive business like this one, you can’t fault him for keeping marketing and sales info on the down-low.
Boost will launch its first postpaid service during the fourth quarter
Exciting times are ahead for Dish Wireless. During the fourth quarter, which begins in October, the company will launch Boost Mobile’s first postpaid service called Boost Infinite. Currently, Boost remains a pre-paid provider as it has been from the beginning.
Anyone who doesn’t believe that Dish can become a force to be reckoned with should remember T-Mobile’s amazing climb from being the last place wireless firm to its current position as number two. Along the way, it became the most innovative wireless carrier in the states. If Dish wants a template to follow, there is no better one to study than T-Mobile’s. Of course, the latter had John Legere running the show.