Behind the Ad – How to Drive Social Media Engagement with Allison Herrera

Olivia F. Scott, Loyola University Associate Professor of Advertising explores how to create and drive social media engagement with Uptown Girl Media Founder, Allison Herrera.

Learn More:

Uptown Girl Media,
https://uptowngirl.media

Loyola University School of Communication & Design,
http://cmm.loyno.edu/comm-and-design

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