Attack of the Customers Biznology Webinar with Paul Gillin
That Facebook page you set up to promote your business might just become your biggest headache.
Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.
You no longer have the luxury to think. Attacks can go viral in hours, and your response has to be in real time. The good news is that angry critics can become raving fans when handled skillfully, and vocal customers can make your business better. About 90% of angry customers can be satisfied with a little TLC.
In this free 30-minute Biznology® Webinar, Paul Gillin explains:
• How customer attackers use social media to build momentum for their cause
• The five most common mistakes businesses make when responding to critics
• How to prevent the most common attacks
Five attendees will receive a signed copy of Attack of the Customers, courtesy of Paul Gillin.
Special presentation sponsored by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, Paul Gillin Communications and Unison.
Paul Gillin is a writer, speaker and online marketing consultant. Since 2005 he has helped B2B marketers at companies of all sizes and many industries use social media and quality content to reach and engage with customers. He is also a prolific writer who has published over 200 articles on the subject of new media.
His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) , Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). He has written the monthly New Channels column for BtoB magazine since 2006. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His Website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.