Running Social for Innovative Grilling Products with Adam Clark

In this session I spend time with Adam Clark, who is a Social Media Specialist at Dansons, an innovative grilling products manufacturer of Pit Boss Grills (Links to an external site.) and Louisiana Grills, (Links to an external site.) and other consumer products. Adam is an experienced Marketer with a demonstrated history of working in the marketing and advertising industry. Adam is skilled in DoubleClick, Digital Marketing, Ad Exchanges, Ad Networks, and Digital Media and holds a Bachelor of Arts (BA) focused in Communication from California State University-Long Beach.

As a Social Media Specialist at Dansons, Adam is responsible for the following:

– Manage organic social media for Pit Boss Grills and Louisiana Grills.
– Create daily posts for Instagram, Facebook and Twitter as the social voice of Pit Boss Grills and Louisiana Grills.
– Work with video team to plan, edit and execute original content for social media.
– Organize influencer and brand ambassador social media content events.
– Help in the organization of marketing launch plans for new product releases.
– Plan, execute and report on various paid social media campaigns supporting major retail launches, brand building and D2C efforts across 6 brands.
– Attend on-site events as need to capture content, support on site sales team and assist in set up and tear downs.

Join Adam as we discuss his path to managing organic social media for growing grilling products brands.

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