Google TV plans to make signing into Netflix or other streamers automatic
At present, even if you log into your Google account and transfer all of your apps, you’d still have to sign to each service individually which makes sense for apps like online banking. Yet when you set up your TV or media box, you’d want your shows and albums to be lined up as soon as possible.
Given the ever increasing amount of subscription services we have maintain, such a sign-in automation process would give Google a competitive advantage and other players could follow suit, ushering in the brave new world of not bothering to remember login credentials for tens of subscriptions on end.