There’s a lot to love about February, from the sweetness of Valentine’s Day to the excitement of the big game. (I mean the Bad Bunny show… am I right?) Even better, there are plenty of ways to save as you prepare for both events — plus, tons of additional sales and offers in between, including major markdowns during Presidents’ Day weekend.

As you move throughout the month, refer to our calendar, curated by our editors and shopping experts, to uncover deals and unlock major savings. See something you don’t want to miss? You can add deals directly to your personal calendar as a reminder — because shopping FOMO is real. Keep reading to see how we’ve used our internal discount data to highlight the average savings shoppers can expect this month across top categories.


Top Sales to Shop in February

  • Lego®️ Insiders Deal: LEGO Insiders earn double points on online purchases from Jan. 29 through Feb. 2.
  • CVS Valentine’s Day Deals: Score Valentine’s Day essentials, like BOGO for $1 candy deals, at CVS. Offers are already dropping and run through Feb. 14.
  • Expedia Winter Sale: All month long, Expedia OneKey members can save 25% or more on hotels and packages.
  • Sunglass Hut Clearance Event: Get up to 50% off select styles and score free shipping through Feb. 28.
  • February Cash Back Boost Event: Score up to 20% cash back from thousands of retailers from Feb. 13 through 16. Valentine’s Day gifts, anyone?
  • Presidents’ Day Offers: The long weekend equals big savings. Score up to 70% off across a variety of retailers this Presidents’ Day.
  • adidas RMN Exclusive: Take an extra 15% off almost everything at adidas when you use our exclusive code RMN15 at checkout.

Infographic on shopping trends

The 5 Smartest Things to Shop for This February

1. Tax Prep Software (Average Discount: 23% Off)

Getting your taxes filed early can really pay off. This month, expect to find discounts of up to 23% on tax preparation software. Most major providers roll out deals for new users or upgraded services, so it’s a great time to lock in savings. Plus, the sooner you file, the sooner that refund hits.

Consider these brands for your tax preparation needs:

2. Electronics (Average Discount: 21% Off)

Is your entertainment setup ready for this month’s big game? Whether you’re hosting a watch party or keeping things low-key with a few favorites and snacks, you deserve a solid viewing experience. Many electronics brands offer strong TV and home entertainment deals around this time, making February a smart moment to upgrade.

Look for great electronics deals from these brands:

3. Personalized Gifts (Average Discount: 19% Off)

There’s nothing like a thoughtful, personalized gift — especially for a big gift-giving moment like Valentine’s Day. Surprise your special someone with a custom photo gift or something personalized with their name or initials. Many brands offer solid discounts on these items leading up to the holiday.

We love shopping for personalized gifts with these brands:

4. Home & Garden (Average Discount: 18% Off)

Presidents’ Day falls on Feb. 16 this year, and the long holiday weekend brings major savings, especially on home and garden essentials. It’s a great opportunity to refresh your space or make a few upgrades before spring arrives.

Check out these home & garden brands we adore:

5. Jewelry (Average Discount: 17% Off)

If you don’t score the jewelry of your dreams on Valentine’s Day, don’t worry. Treat yourself once the post-holiday discounts roll in. You’ll likely see jewelry prices drop nicely after Cupid flies off.

Here are some jewelry brands we love:

The post Save the Dates: What to Buy in February appeared first on The Real Deal by RetailMeNot.



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