Samsung rides Galaxy S23 series success to beat Apple in February smartphone sales
No clear Q1 winner yet
Can Apple extend its Q4 supremacy into Q1 or will Samsung prevail again?
That’s because it’s extremely unlikely that the February 2023 champion will be able to replicate its Q1 2022 or Q1 2021 scores in Q1 2023, so even a narrow victory might feel like a loss for the Korea-based tech giant.
This is clearly a very unfavorable trend for Samsung, although there is one big reason for the chaebol to remain optimistic.
The Galaxy S23 series is turning things around
Xiaomi, Oppo, and Vivo are once again sitting behind Samsung and Apple in third, fourth, and fifth places with 11.5, 8.9, and 8.2 percent market shares respectively for the month of February, and all three of these results… could certainly be better.
Xiaomi in particular seems to be struggling with unusually low demand after accounting for 14 and 12 percent of global smartphone shipments in Q1 2021 and Q1 2022 respectively. Of course, the industry in its entirety continues to be struggling, dropping 10 and 15 percent from January 2023 and February 2022 respectively for a February 2023 sales total of under 90 million units.