In China, Social Media Drives Gym Memberships – Daniel Zipser, McKinsey & Co, China
Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast.
By Professors Jeffrey Towson and Jonathan Woetzel of Peking University Guanghua School of Management.
www.jefftowson.com
source