Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social

Presented by Tom Keiser – CEO @ Hootsuite

For decades, B2B brands, particularly those in the SaaS space, have heavily relied on a corporate tone and feel for their social media presence – prioritizing professionalism above creativity. But in today’s digital-first society, it’s important to remember that there are humans behind every brand, and this dated approach often leads to low ROI and a lack of connection and trust with a brands’ core audience.

Tom Keiser, Hootsuite’s CEO, covers how B2B SaaS companies can trade in the traditional corporate speak to successfully build and sustain trust with their audiences on social media – while getting noticed. He walks through what B2B customers want from B2B brands on social, talks through the best practices on social, and pulls from his own personal experience leading the transformation of Hootsuite’s new brand identity.

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