Using Storytelling to Increase Success of Influencer Campaigns (Webinar)

Developing the proper storyline for an influencer campaign is as important as which influencers you select. Are you planning your narrative properly? Find out how DEVENEY used storytelling techniques to increase the effectiveness of two recent influencer campaigns.

In this session, you will learn:
· Why storytelling works.
· How to craft a usable narrative for your influencers.
· Tips for finding the perfect narrative.
· How to use storytelling as part of your influencer campaign and to boost brand awareness.

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