The percentage of iPhone users coming over from Android is the highest in five years
The latest survey covering the year to March 2023 shows that in addition to the 15% of iPhone users whose previous handset was an Android phone, 2% switched to the iPhone from a basic phone, came to the iPhone from a device in the “other” category, or were first-time phone buyers. 83% of iPhone owners in the most recent survey already owned an iPhone when buying their new iOS-powered smartphone.
For the year ended in March, Android users switched to the iPhone at the highest rate since 2018