The iPhone 15 Ultra, a VR headset and nothing more: Apple in 2023
Well, at least they were. Apple products are typically released in “batches”. By this I mean that even at the company’s biggest event of the year – i.e. the September / iPhone one – more than a single product is usually announced.
In this article, I will take a look at why 2023 will be a rather underwhelming year for Apple fans and the company’s plans for the future. Most of the Cupertino company’s products will be stuck in stasis while they await 2024 to receive the upgrades that many are hoping for. Beyond further ado, let’s get right to it.
Apple’s VR/AR Headset: The Dawn of a New Era
This is perhaps why Apple itself expects the Reality Pro to sell in modest quantities. Which brings me to the second point – the Cupertino company is already working on a more affordable successor. In light of this, the upcoming headset seems to be almost a training exercise of sorts on Apple’s part, which would allow the company, through trial and error, to refine future VR/AR products.
The iPhone 15: Incremental Updates or a Leap Forward?
It is still early to say whether Apple’s push into VR/AR will affect the company’s flagship product. After all, the iPhone is the Cupertino company’s biggest source of revenue and accounts for more than half of the grand total.
The Reality Pro is actually one of the company’s attempts to diversify said sources of revenue. Nevertheless, it goes without saying that for the foreseeable future the iPhone will still be the biggest Apple product out there. The question is whether the lineup will be taking a hit in 2023, because of Apple’s new endeavor?
Given that there are already rumors about Apple perfecting under-display Face ID, the Dynamic Island seems to be obsolete by design. Even when the feature was first introduced, I had my doubts about whether it was innovation or just clever marketing.
Now it looks like Apple itself is developing a way to dismantle the Dynamic Island as soon as possible, which lends credibility to the sentiment that the feature is an interim solution. Thus, there is nothing particularly exciting about the implementation of a temporary design choice to the iPhone 15 and iPhone 15 Plus.
Additionally, the two high-end iPhones 15 models will finally get 3nm chips – courtesy of A17 – and will likely boast both high performance and good battery life. On paper, it seems the iPhone 15 will deliver… but will it be enough?
The iPad and the Apple Watch: The Ones Left Behind
Unfortunately, beyond that one iPhone 15 in September, Apple has seemingly abandoned its other product lineups and left them to rest on their (old) laurels. The iPad lineup is particularly badly affected by the company’s new direction.
Frankly, the most interesting new addition to the iPad ecosystem was the Magic Keyboard Folio for iPad. This is by far the most functional proprietary keyboard offered by Apple… yet it is compatible solely with the entry-level iPad. Denying the iPads that focus on productivity said accessory is a very questionable decision.
Given that most sources are fairly certain that the no iPad model will be receiving major updates in 2023, it seems like Apple is leaving its tablets in limbo at least until 2024. The latter is when OLED technology will likely finally be adopted by Apple’s iPads. Once that happens, perhaps there will once again be meaningful structure in the iPad range.
In short, 2023 will be a time of stagnation for the iPad, the Apple Watch and even Apple’s Macs. What is good, will remain good, like the Apple Watch. What is broken, will not be fixed until 2024, when more significant updates are due.
Conclusions: What Should You Be Excited About?
As I previously stated, if you are a tech enthusiast, you have a good reason to be excited for Apple’s upcoming year. The Reality Pro, regardless of how good it ends up being, will undoubtedly be interesting.
However, as a consumer, the situation is a bit different. If you are not going to be spending $3000 on a VR/AR headset or the rumored $1200 on the iPhone 15 Ultra, you are out of luck. It seems everything else will either be underwhelming, or will not be happening at all.