The Best New May 2023 Beauty Launches From Tower 28, Shiseido & More

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

From catching up on the wonders of shade matching with beauty experts to shopping Ulta’s newest collab with Disney’s The Little Mermaid, there is so much beauty goodness to keep up with this month. Now, we’re here to unveil some of our most coveted beauty launches for the month of May, from the very best brands like Dermalogica, Shiseido, Thrive Causemetics, Supergoop!, Isle of Paradise and so much more.

Whether you’re looking for some new body care products to add to your “everything shower” routine or need to swap out that crusty, dusty mascara you’ve been using for a few months too long, our roundup of the best May 2023 beauty launches has got you covered. This guide has all the skincare, haircare and makeup you need to prep for that long weekend trip or summer vacay you have lined up.

Are your credit cards ready? Scroll ahead to find some of the best beauty launches of the month, from SPF to rotating hair curlers. We promise you won’t be disappointed.