National MI University: Next Generation Marketing and Sales

Generation Z, born in the mid 1990’s to early 2000’s, represent a larger cohort than Millennials (or Baby Boomers), and is more diverse and technologically savvy. 97% of those in Gen Z believe they will own a home in their lifetime, and 4 out of 5 indicate that homeownership symbolizes the American Dream. In studying Gen Z, participants will not only gain insight into future homebuyers, but also learn how their cultural dynamics influence the industry today. In this 1-hour session, Kristin Messerli of Cultural Outreach will provide an in-depth overview of Gen Z including what they value and how to reach them. This session is imperative for any mortgage professional to remain competitive today and in the years to come.

source