12 New Amazon Fashion, Beauty & Home Releases to Shop Before the Hype

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

If you haven’t checked out Amazon’s best-selling new releases yet, this is your sign to do just that. There are so many affordable fashion, beauty and home picks that we’re definitely shopping before they sell out!

If you want to get in on the newness but don’t know where to start your Amazon shopping, don’t you worry. We took on the task of scrolling through Amazon’s new releases, and found some products that we already cannot get enough of. From $4 makeup powder puffs, an under $30 tumbler, a supportive and trendy sports bra for $28 and so much more, we rounded up all our favorite new releases from Amazon that everyone should buy.

Continue below to shop some of the best budget-friendly Amazon new releases for some retail therapy that won’t leave you feeling guilty.